✔ Linen (flax) is a more environmentally friendly fibre than many of the alternatives (like cotton).

✔ No dying nor bleaching.

✔ Well-known and established producer. Claims sustainability as a focus (including through "using sustainable raw materials, reducing water and energy consumption, and improving working conditions throughout the supply chain)".

✔ Produced in Sweden which has an excellent environmental performance index and reputation.

✘ Made from virgin materials and does not help reduce existing waste.

✘ Transported from Sweden to Australia (contributing to CO2 emissions).